Maximizing Digital Marketing Agility: Practical Lessons from a Global B2B OrganizationListen
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Many organizations are opting to accelerate their digital transformation initiatives to respond to rapidly changing market conditions, elevate customer experience, and improve marketing effectiveness. Now more than ever, speed and flexibility are key to maximizing digital agility in the short term.
In this podcast, learn how one global organization, JAMS, addressed this challenge, improved operational efficiency, and delivered impressive business results.
- Rebuilt their web platform 71% faster than originally planned
- Accelerated content production to support a 4x increase in organic traffic
- Became mobile-friendly and doubled their mobile visitor share
- Improved new content delivery times from hours or days to 15 minutes or less
Frank Zare, Associate Director, Web Development at JAMS
Frank leads web development at JAMS, the global leader in international arbitration and mediation. Over the past 13 years, Frank has led a number of digital transformation projects to drive business results across telecommunications, financial services, real estate, construction, and consulting. He bridges the gap between marketing and IT and guides strategic business technology projects and digital marketing initiatives to drive business growth. Connect with Frank on LinkedIn
Ian Lowe, VP Marketing at Crownpeak
Ian leads Crownpeak’s marketing and communications department where he is responsible for generating demand and growing awareness for the world’s only enterprise-grade SaaS CMS. With over 20 years of marketing and technology experience, he focuses on content management, martech, and customer experience. Connect with Ian on LinkedIn.