Marketers And Consent?
Marketing is accountable for the website, but for too long, engagement has fallen behind legal necessities, blocking the customer experience as it starts. With UCP, marketers can take back control: making the customer experience seamless, while also ensuring the highest levels of compliance. Consent doesn’t have to prevent meaningful customer engagement. With UCP, you can deliver customer value across channels, and support their purchasing journey in the right way.
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