What if Consent Was Designed for the Customer, Not Just Legal Compliance?
Complying with regulation is important. Your customer’s privacy is important. With UCP, you stay compliant with regulations across the globe, AND tailor notices to specific audiences to deliver a better customer experience.
Build brand trust by offering site visitors a clean, on-brand consent experience.
Obtain higher consent rates by building a customized consent experience that matches the brand colors, voice, and style that your customers expect. Choose from a library of consent templates or build your own.
Higher consent rates enable you to deliver more personalized, valuable, experiences.
Delivering a great customer experience from the first touchpoint is crucial. Consent is often that first touchpoint and if you’re not optimizing that experience, you could be leaving conversions and revenue on the table.
Marketing is accountable for the website, but for too long, engagement has fallen behind legal necessities, blocking the customer experience as it starts. With UCP, marketers can take back control: making the customer experience seamless, while also ensuring the highest levels of compliance. Consent doesn’t have to prevent meaningful customer engagement. With UCP, you can deliver customer value across channels, and support their purchasing journey in the right way.
| Crownpeak Universal Consent Platform | Other Consent Platforms | |
|---|---|---|
| Made for Marketers | Yes | No: Made for Compliance/Privacy |
| Automated list of all third-party profiling on your website | Yes | Limited. Only detects and manages cookie-based technologies |
| Real-time scanning for all first- and third-party technologies on your site, based on real user sessions | Yes | No |
| Automated individual consent sessions via managed and stored individual consent preferences | Yes | Limited. Only detects and manages cookie-based technologies |
| 6,000+ vendor database access | Yes | No |
| Brand-driven customizable consent banners | Yes | Limited |
Universal Consent PlatformPrivacy Law TemplatesGeo-targeting by CountryAnalytics and TestingAutomatic Notice UpdatesIAB Framework SupportConsent Across 55 Languages24-hour Community Customer Support Access1 Customizable Theme1 Translation GroupUp to 10 NoticesMonthly 100 Page Depth Synthetic Website ScanAll the benefits from the Business PlanDedicated Customer Success ManagerUnlimited Customizable ThemeUnlimited Translation GroupsCustom Notice LimitsReal Time ScanningMobile SDKTag AuditorTagControl