Encourage product discovery and increase click-through rate by displaying the most popular products in the same category.
For example, filter products by a specific category to align with the homepage marketing campaign.
A/B Test Suggestion: Recommend products from the same category vs diversified categories.
• Increase product discovery
• Enhance shopper experience
• Increase CTR and CVR
“Integrating personalization into a trigger strategy has allowed us to put the customer back at the centre of our decision-making process, strengthening our relationship with them.”