Harvey Nichols, the UK’s premier luxury fashion retailer, partnered with Fredhopper to transform its online search experience. By shifting away from a manual, redirect-heavy setup, the brand achieved a smoother, more relevant search journey—resulting in increased precision, higher click-through rates, and a significant uplift in commercial value
Solution
Elimination of Inefficient Redirects
Fredhopper helped Harvey Nichols reduce their search redirects by 92%, eliminating friction in the customer journey and unlocking better visibility into search performance.
Rule Optimization and Cleanup
Outdated and fuzzy search rules were removed or refined, improving both precision and recall while supporting more accurate product discovery.
Intelligent Data-Driven Adjustments
By analyzing shopper behavior and refining synonym management, Fredhopper tailored search relevance across product types, ensuring results reflected true intent.
Separation of Search and Merchandising
With search and merchandising strategies decoupled, Harvey Nichols could now optimize each independently—unlocking strategic opportunities to test, refine, and innovate.
Conclusion
With Fredhopper, Harvey Nichols unlocked a smarter, more efficient search experience that delivers measurable impact. By removing manual blockers and leveraging data-led insights, the luxury retailer significantly improved search quality—and now offers a frictionless journey tailored to its style-conscious shoppers.