Why Digital Agility is Critical for Healthcare & Pharma | Vanson Bourne Survey
COVID-19 and the response to it have underscored the importance of accelerating digital transformation in healthcare and pharma, but both marketing and IT leaders agree that traditional CMS present significant barriers to accomplishing this. Crownpeak and technology research specialists Vanson Bourne interviewed marketing and IT decision-makers who work for healthcare and pharma companies on their organizations’ experience with traditional CMS, their time-to-market and the total cost of ownership of their digital experience platforms.Key findings of the research include:
- 87% of marketing and IT professionals consider speed and agility very important to digital experience management and delivery
- Almost 90% believe improvements are required to the speed of their digital experience delivery
- Increasing the speed of digital experience delivery would result in a 28% average uplift in revenue
In this ebook, we showcase the full survey results and explain the implications for healthcare and pharma organizations. Get complimentary access to the full survey results by completing the form.