Digital Accessibility as a Competitive Edge for Insurers
Insurance leaders face unique challenges to meet customer needs when the stakes are high. By creating and maintaining a usable, well-designed website, insurance companies can grow their market share while making it easier for customers to access vital information when they need it most.
Crownpeak partnered with Think Company, a premier experience design and technology consultancy, to evaluate the websites of the top 18 insurance companies in the U.S. against accessibility and usability best practices. The report outlines the data we collected and trends we’ve noticed, and it highlights the best practices insurance industry leaders can adopt in 2023 to improve usability and brand reputation to gain a decisive edge in a competitive industry.
In this complimentary eBook:
- Get a sense of digital accessibility maturity in the insurance industry.
- Learn how to make a case for investing in digital accessibility at your insurance organization, and how to convince leadership of the benefits beyond checking a legal box.
- Alleviate concerns about setting up a digital accessibility program
- Learn how a digital accessibility program benefits a growth or customer experience strategy by improving usability and SEO, too.