Crownpeak Enters Agreement to Acquire Attraqt

29 Oct 2022
Posted by Crownpeak
business men shaking hands

Acquisition of online shopping experience provider to extend Crownpeak’s digital experience platform (DXP) capabilities

DENVER, Colorado – September 29, 2022 -- Crownpeak, a leading digital experience platform (DXP) software provider, announced today that it has entered into an agreement to acquire United Kingdom-based Attraqt (LON:ATQT), a SaaS provider powering online shopping experiences for global brands and retailers. Crownpeak expects that, upon close, the acquisition will extend its digital experience capabilities with deeper functionality from Attraqt’s technology.

“The combination of Attraqt with Crownpeak combines market-leading DXP capabilities with AI-powered product search, merchandising, and recommendations for e-commerce,” said Jonah Paransky, CEO of Crownpeak. “Customers can now realize a unified approach to drive content-driven commerce experiences to all digital channels.”

Crownpeak’s DXP is a SaaS platform that helps global brands orchestrate a better experience across all digital channels. By combining Crownpeak’s DXP and Attraqt’s AI-powered product search, merchandising and recommendation software, customers can orchestrate rich and optimized digital experiences for their end consumers, partners, and employees – ultimately improving the shopping experience across their digital channels, and maximizing the value of their DXP investment.

The acquisition provides Crownpeak with additional scale in the United Kingdom and European markets, in addition to growing its existing base and vertical reach of customers in North America.

The acquisition has been approved by the boards of Crownpeak and Attraqt and is pending shareholder approval. Attraqt will continue to serve its clients, as usual, without interruption. Upon completion of the acquisition, Attraqt will be a wholly-owned, private subsidiary of Crownpeak.

About Crownpeak

Founded in 2001, Crownpeak empowers customers to orchestrate digital experiences effortlessly. Crownpeak’s cloud-native SaaS Digital Experience Platform (DXP) enables over 1,000 market-leading brands to create personalized experiences across all content channels through enterprise-grade content management, natively-integrated accessibility, and digital quality assurance tools.

Customers can compose, manage, and scale the right content across all devices and platforms to millions of global visitors – delivering experiences that drive commerce, loyalty, and engagement with their consumers, partners, and employees. For more information, please visit .

About Attraqt

Attraqt powers exceptional shopping experiences for over 300 of the world’s leading brands, manufacturers and retailers. Attraqt provides a set of API-enabled, algorithm-driven, intelligent SaaS services covering personalisation, search, navigation, merchandising, recommendations and internationalisation.

The platform unifies and empowers all key customer journey stakeholders. Enabling business, data and technical teams to successfully leverage existing commerce technology investments. Ultimately ensuring individualised and connected micro-experiences that support commerce discovery through to inspiration and purchase, and beyond.

The Attraqt platform orchestrates AI models in real-time while allowing clients to integrate their own algorithms. This helps build true personalisation strategies and create differentiated experiences at scale, so our customers can exceed the expectations of today’s shopper, and still reach commercial goals.

Attraqt is publicly listed on LSE: AIM and headquartered in London, with offices in Amsterdam, Chicago, Paris, Sofia, Hamburg and Sydney.

Media Contacts:

Michael Robinson, CMO


Phone: +1 (713) 510-3218