3 eCommerce Essentials for Conversion Optimization | Watch on Demand

Did you know that 52% of consumers abandon their entire cart and go elsewhere if they cannot find one item?

It is a fact that the pandemic has changed the eCommerce buyer journey forever and it is evident that retailers and wholesalers must replace some of their technologies and update processes to adapt to the new way buyers prefer to buy. There is no room for error and technologies that haven’t improved in years just won’t cut it. Nowadays, eCommerce brands are forced to evolve to have the most competitive and modern SEO and content marketing strategy, interactive and engaging content that helps turn shoppers into lifelong fans, and personalized search and recommendations experiences that leverage data and true AI to convert on every channel of the eCommerce journey.

Join our expert panel discussion, hosted by Carrie Tharp, VP Retail & Consumer - Google Cloud, and see how 3 solution providers, Authoritas - SEO Platform, Crownpeak - Digital Experience Platform, and GroupBy - Product Discovery Platform, have joined forces to show you how, together, they are able to provide some of the largest retailers and wholesalers with the right tools to drastically improve organic search visibility, site engagement, and product findability to help instantly increase conversion and revenue.

Don’t miss this opportunity to hear from our experts Marc Buschler, Product Manager eCommerce, Crownpeak, Roland Gossage, CEO, GroupBy, Laurence O’Toole, CEO, Authoritas and Carrie Tharp, VP Retail & Consumer, Google Cloud as they discuss how these essential tools and strategies are reshaping the future of eCommerce.

Key Topics

  • Consumer trends and expectations that are reshaping the future of eCommerce - as seen by Google
  • Challenges businesses face that prevent website visitors from turning into loyal customers
  • Market intelligence that helps increase visibility and optimizes web and product pages at scale to keep customers engaged
  • Crucial insights that help understand consumer behavior in order to make strategic content and merchandising decisions
  • Omnichannel & unified commerce strategies that are personalizing the customer experience to deliver the right information and products at the right time on any device
  • Democratization of AI to power search and recommendations and offer big data insights to merchandisers


Carrie Tharp, VP Cloud Retail, Google Cloud

Carrie Tharp is the VP of Retail & Consumer at Google Cloud. Carrie is responsible for creating and executing Google Cloud’s global product, partner, and go-to-market strategy in the Retail industry - helping Retail & Consumer businesses unlock the power of the Cloud, ML/AI to drive value for their businesses and improve customer experiences. Previous to Google, Carrie has a broad range of experience in the retail sector through a range of CXO roles across different segments. Most recently, Carrie was at The Neiman Marcus Group where she served as Chief Digital & Marketing Officer and was responsible for all aspects of its e-commerce business across Neiman Marcus, Bergdorf Goodman, Last Call and Horchow brands. She developed the company's customer experience focused, "digital first" strategy and the supporting technology roadmap to evolve Neiman's approach to the changing retail landscape driving 6+ quarters of positive comps. Prior to joining The Neiman Marcus Group, Carrie served as Senior Vice President of e-commerce and Chief Marketing Officer at Fossil Group, Inc., responsible for global e-commerce and online operations of all owned and licensed brands in the Fossil portfolio. Prior to Fossil, Carrie held various technology, operator and strategy roles at Travelocity, Bain & Company, Dean Foods, and TXU. Carrie also currently serves as an independent director on the Vera Bradley (VRA) Board of Directors.

Roland Gossage, CEO, GroupBy Inc

Roland leads the overall vision, strategy, operations, and development of GroupBy to create a fundamentally better experience for eCommerce shoppers. Roland is a seasoned professional with over 20 years of experience in sales, marketing, services, operations, and development in the enterprise software industry. His previous roles included Endeca, Cognos, Hummingbird Communications, and Pure Data. Prior to his career in software, Roland was a member in the Royal Canadian Armored Corps.

Marc Buschler, Product Manager E-Commerce, Crownpeak

Marc is responsible for all commerce related product management topics at Crownpeak. His goal is to enable B2B & B2C companies to create inspiring experiences for their customers. In his 10+ years of experience in the ecommerce industry he has been in several product and project leading roles in different industries. He was involved in building the first and, also award winning, smartphone apps in the tourism industry (Expedia and TUI) as well as responsible for ecommerce optimization and relaunches of two of Europe's biggest retailers, C&A a global fashion company (1400 stores) and Rossmann biggest drug store in Europe (2500 stores).

Laurence O'Toole, CEO, Authoritas

An entrepreneur with 20+ years of experience in consumer and B2B internet product development, sales, and marketing. His experience includes spells in corporate life with Fujitsu & Thomson Directories and in the last couple of years his own boot-strapped ventures. Along the way, he’s built a successful online directory and PPC platform for SMEs, successfully partnering with Google, Microsoft, and Yahoo. He’s developed downloadable golf lessons with famous golf coaches and finally started playing respectable golf! His current venture Authoritas is a big data science-driven SaaS platform for Content Marketing and SEO Professionals worldwide.

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