How a Smart Approach to Content Management Can Help You Truly Go Global | Watch On Demand

How a Smart Approach to Content Management Can Help You Truly Go Global

The power and persuasiveness of a message can win trust and lasting success in all corners of the world. What can a content management system and a translation management system do to drive that success? And how potent a combination can content management and translation management be when two systems are fully aligned?

Crownpeak and XTM International explore ways in which content creation and distribution can be made as efficient and impactful as possible. When it comes to global communication, one size definitely does not fit all. Supporting multiple brands and multiple websites in multiple languages requires innovation, flexibility and focus. *Crownpeak’s headless CMS delivers all three. What value does that add, and how?

Clients are entitled to a digital experience that engages and inspires, and Crownpeak’s digital experience platform offers precisely that. Advanced application of artificial intelligence enables content management at the speed of thought. Join Crownpeak and XTM to explore life in the content fast lane.

Webinar Highlights

  • Communication with a purpose
  • Communication with an outcome
  • Communication with a global reach
  • Are you ready to go global?


Lauren Johnston, XTM International

Lauren’s background in high level sales, account management, and relationship building makes her the ideal person to lead XTM International’s Partnership Development Program. Drawing on her impressive track record in the localization industry, Lauren has positioned XTM at the heart of a language technology ecosystem that enables users to create, translate and distribute content at the speed of thought.

John Weisgerber, XTM international

John Weisgerber is a localization industry veteran able to see things from the perspective of operational managers, linguists, project managers, and product developers because he has performed each of these roles with distinction. Now a mainstay of the XTM Xperts team, John is instrumental in the development of language technology that gives people the platform to do things that only people can do.

Phil Morton, European Partner Account Manager, Crownpeak

Experienced digital business leader with over 20 years' global practice in bringing creative teams, processes, technology and management together to solve the most challenging problems in digital marketing communication, customer experience mapping, strategy and planning, Enterprise Content Management, Headless CMS, Digital Quality Management, Digital Asset Management and Consent Experiences.

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