Gartner® report: Drive seamless digital customer experiences with composable UX
Siloed and disconnected technology not only leads to inefficiencies within your team but also causes friction further down the line for your customers. This not only results in lost revenue but also breaks down customer loyalty in the long term.
Providing a seamless customer experience across touchpoints and channels comes down to developing a unified digital experience strategy which, according to Gartner, is possible by linking the four pillars of total experience - customer experience, user experience, employee experience and multiexperience.
In this report, you’ll learn:
● The recent shifts in customer behavior which is changing customer expectations
● The importance of a connected UX
● Examples of what a composable UX looks like
● How to bridge the digital experience gap
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Gartner, Drive Seamless Digital Customer Experiences With Composable UX, Irina Guseva et al, 26 October 2021.
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