Forget About Buy vs Build; The New Choice is Customize vs Compose | On Demand

27 Jul 2023
Forrester Composable webinar

A good digital experience will help scale growth and grow your revenues. What’s your blueprint for building optimal customer digital experiences (CX)?

The path to successful CX has evolved. And while modern marketing professionals increasingly rely on technology to launch smart digital experiences, what should your goals be to ultimately drive customer engagement?

Join us for an in-depth discussion about how to deploy an enterprise- and future-ready CX solution.

Watch this webinar to learn:

  • The importance of a composable architecture approach, and how that architecture impacts your customer digital journey.
  • How to realize better ROI by balancing marketing functionality and IT needs.
  • The power of future-fit platforms that meet the needs of high customer expectations.


Joe Cicman Senior Analyst, Forrester

Joe helps eBusiness professionals assess, improve, and optimize B2B and B2B2C eCommerce technologies and strategies. As part of the digital transformation team, Joe provides a proven practitioner’s lens for organizations to understand how to deploy the economics of digital commerce that unleash best-in-class outcomes. His research also supports technical teams by covering the tools and software suites for driving online channels, digitally enabled selling, and new direct-to-consumer (DTC) initiatives.

Michael Robinson, CMO, Crownpeak

Michael brings 25+ years in B2B enterprise technology and professional services marketing, focused primarily in demand generation, content/storytelling strategy, product marketing, marketing operations, and customer journey and experience. Michael brings together the art and science of modern marketing – building for long-term brand relevance, scale, analysis, and growth.

Fill out the form to watch on demand