5 Digital Transformation Challenges Holding Marketing and IT Teams Back | Watch On Demand
Digital transformation is here now — and if the past year has taught us anything it’s that teams struggle more than they realize. The demands of maintaining current systems, delivering consistent messaging and working cross functionally takes a toll on both IT and Marketing teams. One thing IT and marketing teams can agree on: speed and agility are critical in digital transformation.
How else do IT and Marketing teams feel about their current state of digital transformation and what can be done to address their challenges?
Join Dom Nicastro, senior staff reporter for CMSWire, together with Lacey Ford, chief marketing officer at Crownpeak, and Holden Bale, head of commerce at Huge, for an hour-long webinar on digital transformation. They discuss key findings from Crownpeak’s latest survey and examine those findings in a larger context.
In this webinar on-demand you’ll learn:
- Which digital channels are crucial to stay top-of-mind with customers
- How IT perceives collaboration with marketing (and vice versa)
- Where IT and Marketing teams need support to better achieve digital transformation