[WEBINAR RECORDING] How to Plan for the Next Generation of Personalization
The technology behind personalized marketing continues to advance by adding situational, predictive and real-time elements to keep up with customer demands for more in-the-moment experiences that meet their needs whenever, wherever.
Presented in partnership with Forrester Research and Epsilon, this webinar discusses:
- The future of contextual experience delivery.
- Trends, processes and technologies that can help deliver deeper digital experiences.
- Benefits of next generation personalization.
- How enhanced user experiences has helped BNY Mellon and Pacific Union.