Cutting Through Complexity: 5 Steps to Accelerating Your Marketing ROI | Watch On Demand
Today’s complicated digital marketing infrastructure often hinders marketing programs from being deployed quickly, impacts customer experience, and slows ROI. Watch VP of Marketing at Crownpeak, Ian Lowe, proposes five essential steps you can take to eliminate complexity, streamline your digital marketing, and accelerate your ROI in this free, on-demand webinar:
You will learn:
- If you have the right infrastructure for your organization
- Why putting strategy before technology saves time and money in the short and long run
- How to create marketing programs quickly
- Why you should worry about optimization, before you tackle personalization
- How to work with rather than against today’s regulatory environment
Ian Lowe, VP Marketing at Crownpeak
Ian leads Crownpeak’s marketing and communications department where he is responsible for generating demand and growing awareness for the world’s only enterprise-grade SaaS CMS. With over 20 years of marketing and technology experience, he focuses on content management, martech, and customer experience. Connect with Ian on LinkedIn.
Beth Negus Viveiros, Managing Editor at Chief Marketer
Beth is the managing editor of Chief Marketer. A veteran marketing journalist based in the Boston area, she covers a number of beats, including B2B, martech, email and direct marketing.