Personalized Content Management & A/B Testing

Drive conversion. Deliver results.

Deliver relevant content across all your digital customer experiences

Validate and deliver engaging, custom experiences to your site visitors with Crownpeak’s Web Content Optimizer (WCO)

Deliver targeted messages, content and offers to users based on parameters you set directly in the platform
Dynamically serve the right content to the right audience—on the right device, at the right time
Create and edit intuitively with simple business rules or complex data-driven criteria
Target users based on ambient, behavioral, form or 3rd-party data

Quickly craft A/B tests directly from the page editor
Try out permutations of your banners, layout, call-to-action, content presentation, images or look and feel to see what generates the highest conversions
Test parts of a page, multiple parts of a page, or test a full page
Preview variants to simulate what experience will look like before you pull the trigger
Allocate the desired percentage of time you want each variant to be delivered
View detailed reporting on how many times each campaign was viewed and how effective it was at achieving a predetermined goal of a click or form submission
Easily identify the winning creative and deploy to one site or hundreds of digital touchpoints

Crownpeak’s customizable dashboard provides insight into your marketing content and performance.

Get a unified view of marketing content performance and customer engagement
Manage content and run analytics in the same interface for continuous improvement
Flexible widgets to include any metric, content or data source
Multiple customizable, personalized dashboards for every user
Integrates with all major analytics platforms

Why application leaders can not meet market needs or business objectives with monolithic digital experience platforms.