How to Action: Diversity, Equity and Inclusion Initiatives Across your Digital Enterprise | Watch On Demand
What: Whatever the channel or platform, the way your organisation communicates is vital to successful Diversity, Equity and Inclusion (DEI). But how can you make quick wins and as well as action wholistic initiatives across the digital landscape of a large organisation? Our webinar offers practical tips, tools and methodologies.
Why: Last year brought sweeping changes throughout the world. One of the more significant shifts brought to the forefront the need to to address long standing issues with diversity, equity and inclusion (DEI) in every facet of society.
Alongside dividing us as society, systemically limiting and harming marginalised people, these issues present challenges and barriers to customer engagement, brand loyalty, and workforce development.
How: We offer practical guidance on how to address legacy issues across a global web estate including:
- What is DEI in digital communications? What standards do you need to uphold? (Language, Accessibility, brand representation, tone)
- Direct benefits for your organization. Customer Acquisition, Workforce Attraction and Retention, Brand Safety
- Action big changes within your organisation. Practical tools, process, and methodologies to manage DEI content across your digital presence
Tracy Wood, Founder, Renegade Agency
Internationally renowned & awarded content & search engine marketer. The brains behind search strategies for UK, European & global businesses. Awarded a Gold Medallion by Search Engine Strategies conference. Connect with Tracey on LinkedIn.
Andy Wood, Founder, Renegade Agency
Over 20 years digital strategy experience in-house at Ford Motor Company, and UK & European agencies. Speaker on digital strategy, contributor to syllabus at Rutgers & Oxford Brookes Universities. Connect with Andy on LinkedIn.
Lucy Neilson, Senior Customer Success Manager, Crownpeak