Tuesday, May 20 10:00am BST | 11:00am CET

Forget static personas and handpicked assumptions. Join us to discover how Fredhopper AI Scores delivers real-time, behavior-based personalization—while keeping you firmly in control. AI Scores dynamically segments users based on what they’re actually browsing, adding to cart, and buying—no tagging, rule-building, or heavy configuration required. It’s the power of AI with the control of human curation—giving merchandisers the flexibility to blend automated insights with strategic manual adjustments. In this session, you’ll learn how AI Scores helps retailers:

• Automatically segment users based on real-time behavioral signals
• Serve up more relevant results to accelerate discovery and boost conversion
• Combine AI-driven personalization with business goals (like margin or stock levels) using ranking cocktails
• Scale impactful experiences without adding complexity or losing manual curation capabilities

We'll also preview how you can take personalization even further with Experience Orchestrator (XO), our advanced solution for 1-to-1 personalization and algorithm optimization. Whether you’re looking for a simple, high-impact upgrade or a deeper, individualized experience, this session will show you how to meet your goals faster—with AI that works for you.