What's on our minds

From the latest analyst content, to marketing tips and tricks for delivering digital experiences, and musings about technology, here’s where you’ll find what we’re currently pondering.

Digital Agility in Financial Services: Three Critical Pivots for Success
July 20, 2021
Financial services organizations must accelerate their digital transformation if they are to remain competitive in the post-pandemic world.
Posted by Crownpeak
Why CMS Security Vulnerabilities Happen (and How to Protect Yourself)
Why CMS Security Vulnerabilities Happen (and How to Protect Yourself)
June 8, 2021
To prevent CMS security vulnerabilities from jeopardizing the reputation and success of your enterprise, it’s important to understand why they happen and the steps you can take to protect yourself.
Posted by Crownpeak
Research in action
Analyst View of Recent Acquisition of e-Spirit by Crownpeak
May 13, 2021
Merger to combine the strengths of two long-established vendors of DXM solutions, both Market Leaders in Research in Action's Vendor Selection Matrix.
Posted by Peter O’Neill, Research Director, Research in Action
Science background
Going Digital-First: Why Agility is Critical for Healthcare and Pharma
May 6, 2021
The COVID-19 pandemic may have forced healthcare and pharmaceutical companies to speed their digital transformation, but they’re still not moving fast enough, particularly when it comes to digital marketing.
Posted by Crownpeak
Building blocks.
Five Reasons Your Composable DXP Needs to be True SaaS
April 13, 2021
The market is looking for True SaaS composable DXPs to meet customer expectations for compelling content. Crownpeak DXM delivers.
Posted by Crownpeak
Crownpeak in The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021
February 24, 2021
The Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021 report details the 15 most significant CMS vendors on the market. Read the full report.
Posted by Crownpeak
Customer experience
Customer Experience Mapping Vs. Customer Journey Mapping: What's the Difference?
February 23, 2021
Understanding the difference between customer journey mapping and customer experience mapping can help optimize your customer experience strategy.
Posted by Crownpeak
Gartner logo
Choose a Composable DXP Strategy or Risk Falling Behind
February 17, 2021
Gartner recommends that organizations achieve this modernization of their DXP stack by adopting a composable DXP strategy.
Posted by Crownpeak
Blue box versus red box
Headless Vs. Decoupled: The CMS Architecture Debate Worth Having
February 16, 2021
While both headless and decoupled CMS have gained popularity, the debate over which is the more effective system architecture highlights the capabilities of both types of systems.
Posted by Crownpeak