CROWNPEAK BLOG
What's on our minds
From the latest analyst content, to marketing tips and tricks for delivering digital experiences, and musings about technology, here’s where you’ll find what we’re currently pondering.
How to spend it: Stark lessons from Gartner’s CMO survey
July 9, 2020
Gartner’s CMO Spend Survey 2020 provides unique insights into how marketers are intending to fuel growth in 2021. Here are our takeaways.
Posted by Ian Lowe
Why digital marketing agility was crucial to one global B2B’s Covid-19 response
June 1, 2020
With Crownpeak’s SaaS CMS, JAMS was able to successfully transform their business from an offline, face-to-face provision to a digital-only business overnight.
Posted by Ian Lowe
How can digital marketers pivot to the “next normal” during Covid-19?
April 30, 2020
In this webinar, we explore the role digital marketers play in helping the enterprise adapt and overcome the unique challenges posed by COVID-19.
Posted by Ian Lowe
Why content localization matters now more than ever
April 24, 2020
As companies are hit hard by the pandemic, effective content localization is extremely important to business continuity. Here are a few advantages of content localization.
Posted by Kathy Badertscher
Scaling digital content during coronavirus: Daily website edits reach 8.8x regular volume
April 10, 2020
Since we’re a multi-tenant SaaS web CMS, we’re able to see the changes our clients make to their websites. Here’s what we noticed during the COVID-19 pandemic.
Posted by Ian Lowe
How can content operations power top-ranking blog posts?
January 20, 2020
Content Operations can drive better blogpost performance by putting the right practices, people, processes and tools in place.
Posted by Michael Thompson
Introducing Headless 2.0: What makes it a real step forward?
December 11, 2019
This week, Crownpeak announced the launch of Headless 2.0. So what qualifies it as a big step forward from previous headless CMS offerings?
Posted by Darren Guarnaccia
Complexity is the Enemy: Three Pillars of Agile Digital Experience
July 2, 2019
How marketers can avoid integration fatigue and instead focus their efforts on improving time to market, lowering costs and easily managing their content.
Posted by Darren Guarnaccia
Use Personalisation For Your Audience Not Against Them
May 1, 2019
Marketers should use the data they have to learn about audiences and deliver the content, messages, and experiences that matter to them.
Posted by Ian Lowe