CROWNPEAK BLOG

Every year, marketers are faced with a growing number of technologies, channels and digital marketing approaches from which to choose. Differentiating between those that have staying power and those that are just a flash in the pan is one of the most challenging yet key decisions a marketer can make.

It's safe to say that digital has taken over marketing. Financial Services, has traditionally been very slow to change, which means they are now playing catch up with today's trends. However slow they may be, they get it: change needs to happen and it needs to happen now.

Whether you’re preparing for a social networking event, informational user conference, educational webinar program or tradeshow event, you’re completely focused on sorting and ironing out all of the event details. So what’s missing?

As demand increases for completely seamless website experiences, companies must reevaluate their web strategies to meet these expectations. HWe have consulted with Madhu Subramanian from Hero Digital and asked him what he thinks the top 5 questions you need to ask yourself before considering a website redesign.

The race is on for marketers to deliver more relevant user experiences through personalization! Users are already expecting to find the content they're looking for on the first page of a website they land on, and have their needs continuously anticipated as they navigate deeper.

Think of Amazon.com. It's easy to login, rarely breaks, and manages to provide each individual user with a highly personalized experience each time. However, the way portals—often tied to legacy systems—interface with digital content delivery presents a big problem.