CROWNPEAK TAG MANAGEMENT

Tag Monitoring and Management

Tools to help you understand the tags on your site and how they impact performance, privacy, and more
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Learn how it works

Crownpeak tracker map
Crownpeak tag auditor
Crownpeak tag control

  • Trackermap

    See who has access to your data 

    Real-time visual representation of what's happening to your user data. Chock full of insights, Trackermap provides a panoramic view into every vendor monitoring the behavior of your visitors, how they got access, and what they're doing there. 

  • Tag Auditor

    Understand the Impact of third-party technologies on your site 

    Detailed information on each technology on your site, how they handle data, and how they affect site performance 

  • TagControl

    Control which technologies are on your site and who has access to your data 

    Create a whitelist of approved technologies and block third-party access, even if they were added by a third-party 

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Tag Auditor’s vendor database provides us with detailed information we need to understand exactly who those vendors are, how they are getting access and what data they are collecting. We now have complete control of our supply chain – no surprises!”

Interactive Manager, Global Automobile Manufacturer

See Customer Story

Data Governance
Increased transparency into all the third-parties with access to your websites and users
Optimize Site Performance
Identify slow-loading resources and opportunities for better user experiences
Identify Security Threats
Bring to the surface potential security vulnerabilities so they can be addressed
Comply with Privacy Laws
Conform to various global privacy legislation like the GDPR, ePrivacy Directive, CalOPPA, and the FTC Act
Industry’s largest martech vendor database
Over 6000 regularly updated, detailed company profiles
Tag Whitelisting
Block and whitelist by third- party and limit tag redirects

The danger of piggyback tags

Hidden in the code of the tags provided by your martech vendors are additional tags that also give their partners access to your user data (without your permission). These are called piggyback tags, and they can cause security issues, violate privacy laws, and degrade the user experience.

Screenshot of Crownpeak trackermap

Block the tags that pose a risk with one click

Chances are, once you see all the unauthorized third-parties with access to your user data, you'll want to make some changes. TagControl makes it easy to block the tags you don't want firing with one simple click. You can even use TagControl to scan a tag before you've added it to your website, ensuring that moving forward you're providing a fast and safe user experience.
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