Personalize homepage content and product recommendations
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Convert shoppers with a personalized product, content or category recommendation based on their demographics, location, spent, region and season, and on-site behaviour.
A/B Test Suggestion: Recommend personalized products vs best-selling products
Key benefits:
• Better shopping experience
• Higher engagement
• Increase CTR and CVR
Vertical
Fashion & Apparel, Health & Beauty, Homeware & Furniture, Grocery, Footwear & Accessories, others
Location
Homepage
Channel
Web, app, mobile
Implementation effort
Low
Cookies dependent
No
“Integrating personalization into a trigger strategy has allowed us to put the customer back at the centre of our decision-making process, strengthening our relationship with them.”