United to grow leaders in a digital world.
UDG – an MSQ DX agency is a leading agency for digital marketing and sales transformation in the DACH region. Since the end of 2024, it has been part of the creative, technology and media agency group MSQ with more than 1,850 employees in 22 locations. MSQ DX unites MSQ’s leading digital agencies – 26 DX, MMT, and UDG – into a team of 500+ DX experts across the UK, Europe and the USA.
UDG's services and solutions include consulting, strategy, creation, content, marketing technology, CRM, data and analytics for all aspects of the customer experience. With this service portfolio, UDG plans, develops, operates and optimizes seamless customer journeys across all digital touchpoints. Clients can work with MSQ agencies on an individual basis or with a collaborative team that is specifically tailored to their needs.
UDG implements digital experiences using the full product portfolio of FirstSpirit (CMS & Digital Quality & Accessibility) or further selected ‘Composable DXP’ solutions. In addition, UDG teams deliver world-class content processes, creative services and data-driven marketing solutions. UDG's CX services are Google-certified for Conversion Rate Optimization (CRO) and improve websites, mobile experiences and eCommerce channels, in compliance with the required accessibility standards (WCAG).
For FirstSpirit projects UDG offers the complete value chain from strategic consulting, conception, agile software development & implementation, cloud solution architecture, managed hosting, maintenance & support.
With the experience nearly 15 years active partnership and over 250 projects with FirstSpirit, UDG are one of the most experienced partners in the DACH-region and have been awarded the highest partner status "Platinum" as well as the label "Quality Approved Project". Our well-known customers include BOSCH, SEFE, LBBW, Pronova BKK, Kulzer and Vaillant.