Digital Advertising Alliance

Provide Consumers with Transparency & Control

Participate in the DAA's YourAdChoices Program

The Digital Advertising Alliance (DAA) establishes and enforces responsible privacy practices across industry for relevant digital advertising, providing consumers with enhanced transparency and control through multifaceted Principles that apply to Multi-Site Data and Cross-App Data gathered in either desktop or mobile environments.

The DAA is an independent non-profit organization led by leading advertising and marketing trade associations.