GROHE

Results

Challenges:

Fragmented data silos that didn’t communicate well

For many decades, GROHE has been dedicated to the brand values of technology, quality, design and sustainability that all illustrate the company’s commitment to creating exceptional experiences. With nearly €1.5 billion in sales and more than 6,000 employees worldwide, GROHE is the world’s leading provider of sanitary fittings and a global brand dedicated to providing innovative water products. The company wanted that commitment to extend to its e-commerce presence as well, yet its existing digital experience ecosystem wasn’t up to the task.

GROHE has a massive digital presence with 60+ websites in 80 countries worldwide, each in the local language. The company had long ago opted to build a digital experience (DX) platform to manage its digital presence so it could leverage best-inclass capabilities, rather than buy an all-in-one DX suite. Core systems used include SAP Hybris for product information management, CELUM for digital asset management, Solr for enterprise search, and an in-house developed content management system.

But, its digital experience ecosystem was fragmented into data silos that didn’t communicate well with one another.

GROHE needed an enterprise-class digital experience platform with sophisticated content management capabilities that would simplify its complex, distributed environment as well as connections across people, processes and technology to enable compelling experiences across its entire digital presence.

Solution:

A unified digital presence for all constituents

GROHE’s vision was to have one unified digital presence for all constituents—including customers, wholesalers, retailers, dealers, sales agencies, and so on. The company selected Crownpeak to serve as the foundation for its improved digital experience platform largely due to Crownpeak’s powerful integration with not only SAP Hybris, but also its high level of interoperability with other DX systems, apps and channels. It was a perfect fit for the company’s DX platform approach and was exceptionally easy to use making it an all around win win.

The Crownpeak team built a new digital experience platform that unifies disparate digital marketing systems.

The DX platform centralizes content management and enables real-time content sharing across the organization, channels and apps giving GROHE the holistic view of the customer it needed to supercharge its e-commerce experience engine.

Already underway, phase two of the project— which is being handled by Crownpeak and partner Publicis Pixelpark—is to combine GROHE’s 60+ sites into one global website with one customer interface. The final phase of the project will be to implement Crownpeak for the company Intranet, and also to leverage Crownpeak’s content-as-a-service capabilities and Experience Optimization Engine to deliver AI-powered personalized digital experiences to customers across any channel, anytime, anywhere.

Results:

A digital experience platform to reach the business goals