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Digital Assurance

Protect Your Bottom Line. Grow Your Top Line.
Digital Assurance unifies accessibility, content quality, privacy, and consent management into one comprehensive platform. It protects your organization by reducing compliance risk, reputational damage, and operational inefficiency while simultaneously driving growth through better SEO, faster performance, and trusted customer experiences that increase conversion.
See Digital Assurance in Action

In today's complex digital landscape, your success depends on getting everything right: compliant, accessible, high-performing experiences that build trust and drive results. Digital Assurance makes this achievable.

The Digital Risk Landscape
Modern enterprises face an increasingly complex array of digital challenges that threaten both growth and stability:

Rising accessibility lawsuits

from WCAG non-compliance expose organizations to significant legal and reputational risks, with over one billion people worldwide living with disabilities who deserve inclusive digital experiences.

SEO penalties

hurt visibility and revenue, as poor markup, performance issues, and accessibility problems push your content down in search rankings directly impacting discoverability and traffic.

GDPR and CCPA enforcement

creates costly penalties for non-compliance, with regulatory bodies becoming more aggressive in holding organizations accountable for data privacy and consent management failures.

Hidden third-party trackers

create security, latency, and governance risks, as tags fire without proper oversight, slowing page performance and exposing sensitive customer data to unauthorized parties.

Brand inconsistency

damages trust and conversion when messaging, design, and user experience vary across markets, channels, and touchpoints undermining the cohesive identity your organization has worked to build.

Operational inefficiency

drains resources as teams waste valuable time fixing compliance and quality issues after publication instead of preventing them upstream in the workflow.
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These challenges don't exist in isolation.

They compound each other, creating a web of risk that demands a unified solution.

This image displays a dashboard summarizing website issues, progress metrics, and benchmarking scores over three months.

One Platform. Complete Protection. Real Growth.

Digital Assurance is your comprehensive answer to these interconnected challenges.

Digital Assurance combines two of Crownpeak products (Digital Quality Management and Digital Governance) into one unified offering that addresses your complete digital risk and performance needs. Rather than juggling multiple vendors and point solutions, you gain a single, integrated platform that delivers protection and growth simultaneously.

Single vendor advantage simplifies contracts, procurement, and vendor management. You work with one trusted partner who understands your complete digital ecosystem, streamlining communication, support, and strategic alignment.

Unified risk coverage addresses accessibility, privacy, SEO, and governance through one integrated suite. This eliminates gaps between disconnected tools and ensures your team can detect patterns and dependencies that single-purpose solutions miss.

Earlier detection and remediation means you identify and resolve issues upstream in your workflows, dramatically reducing downstream costs, rework, and emergency fixes. Content quality becomes proactive rather than reactive.

The result is a digital presence that performs better, complies consistently, and builds the trust that drives lasting customer relationships.

Dashboard showing a Generative Engine Optimization (GEO) summary with scores, indexing details, and recommended improvements.
Grow Your Top Line

A Dual Approach to Digital Excellence

Digital Assurance delivers value in two essential directions: growing your revenue and protecting your organization.

GEO Scoring & AI Search Readiness

Assess and prepare your content for the future of search. GEO (Generative Engine Optimization) scoring analyzes how effectively your content can be surfaced, cited, and used by AI-powered search and answer engines such as ChatGPT, Perplexity, Bing Copilot, and Google's Search Generative Experience. As users increasingly discover information through AI assistants rather than traditional search, GEO ensures your digital content remains discoverable and authoritative in this new paradigm.

See Digital Assurance in Action

Better SEO & Discoverability
Optimize content and control tags to improve search rankings and site speed. When your pages are accessible, well-structured, and performant, search engines reward you with better visibility driving more qualified traffic to your digital properties.

Enhanced Performance
Faster page loads and better user experience drive engagement and reduce bounce rates. By eliminating unnecessary tags, optimizing markup, and ensuring accessibility best practices, your digital experiences become faster and more responsive.

Increased Trust & Conversion
Consistent, compliant, inclusive digital experiences strengthen customer confidence. When visitors know they can trust your brand with their data and access your content regardless of ability, they are more likely to convert and return.

Broader Reach
Accessible content welcomes over one billion people with disabilities globally. By removing barriers to access, you expand your addressable market while demonstrating your organization commitment to inclusion.

Website overview displaying rankings, issues, and benchmarking scores for accessibility, SEO, and usability. Total issues: 591.
Protect Your Bottom Line

Compliance & Risk Reduction

Digital Assurance helps you stay ahead of evolving regulations (such as WCAG, ADA, EAA, GDPR, and CCPA) across multiple jurisdictions, protecting your organization from costly legal exposure.

Reputational Protection
Prevent accessibility, privacy, and brand crises before they damage your reputation. In an era of social media amplification, a single compliance failure or accessibility barrier can become a public relations challenge. Digital Assurance helps you avoid these scenarios entirely.

Operational Efficiency
Reduce rework and remediation costs, freeing budget and time for growth projects. When your teams catch issues early before publication they spend less time on emergency fixes and more time on strategic initiatives that move the business forward.

Transparent Data Practices
Build customer trust through consent control and tag visibility. By demonstrating that you respect user privacy and only collect data with proper consent, you strengthen the relationship between your brand and your customers.

Complete Digital Assurance Capabilities

Digital Assurance provides end-to-end coverage across the full spectrum of digital quality, accessibility, GEO (Generative Engine Optimization), privacy, and consent management.

Content Quality & Accessibility

GEO (Generative Engine Optimization) scoring and analysis

assesses your content for discoverability by AI-powered search engines such as ChatGPT, Perplexity, Bing Copilot, and Google's Search Generative Experience. GEO scoring identifies opportunities to maximize visibility and relevance within generative search results, ensuring your content is prepared for the future of AI-driven discovery.

Automated accessibility scanning

based on WCAG 2.2 compliance standards continuously monitors your digital properties, identifying barriers that prevent users with disabilities from accessing your content.

SEO monitoring and optimization

tracks technical SEO factors, content quality, and performance metrics that influence search rankings, providing actionable recommendations to improve discoverability.

Brand consistency enforcement

ensures messaging, design, and user experience remain cohesive across all digital touchpoints, maintaining the unified identity that builds recognition and trust.

Regulatory compliance tracking

monitors adherence to accessibility laws like ADA and EAA, helping you stay current with evolving requirements across global markets.

Expert accessibility services

complement automated scanning with human advisory, testing, and remediation capabilities. While automation identifies approximately 30% of WCAG issues, our accessibility experts uncover the remaining 70% through thorough manual evaluation ensuring truly inclusive digital experiences.
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Privacy & Consent Management

Tag and tracker discovery

scans your digital properties to identify all tracking technologies, revealing what data is being collected and where it is being sent often uncovering tags that teams did not know existed.

Third-party data flow visualization

provides clear insights into how user data moves between your properties and external parties, helping you understand and control your data ecosystem.

Privacy policy management

streamlines the creation and maintenance of privacy notices across your digital properties, ensuring transparency about how you collect, use, and protect customer data.

Consent platform

ensures tags fire only with appropriate user consent, respecting customer preferences and regulatory requirements while maintaining the functionality your marketing and analytics teams need.
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Seamless Integration
Digital Assurance fits naturally into your existing technology ecosystem, integrating directly with the tools your teams already use:

CMS connectors

for Sitecore, Adobe, Magnolia, Optimizely, WordPress, and Drupal enable quality checks and privacy controls within familiar content workflows.

Workflow automation

through n8n and Zapier allows you to build custom integrations and automate compliance processes across your software stack.

Native Shopify App

brings quality checking directly into the Shopify interface, ensuring e-commerce experiences maintain the same standards as your other digital properties.

Jira integration

converts identified issues into actionable tickets, allowing development teams to track and resolve problems through existing project management workflows.

REST API

provides programmatic access for custom integrations and advanced automation scenarios. If the pre-built connectors do not cover your specific needs, the REST API enables you to build exactly the integration your organization requires.
This integration capability means Digital Assurance enhances your current processes rather than requiring disruptive changes to how your teams work.
See How Digital Assurance Fits Into Your Tech Stack

Why the Complete Suite Delivers More
Organizations that adopt the full Digital Assurance platform discover powerful synergies that individual solutions cannot provide.

Ungoverned data and privacy issues can undo accessibility and SEO gains.

When hidden trackers slow page performance or privacy violations damage customer trust, the improvements you have made to accessibility and search optimization lose their impact. Digital Assurance addresses both sides of this equation, ensuring your gains are protected and sustained.

Poor content quality and accessibility undermine trust built through consent and privacy practices.

Customers who appreciate your transparent data practices will still leave if they encounter inaccessible content or inconsistent brand experiences. Digital Assurance ensures every aspect of your digital presence reinforces the trust you are building.

Cross-functional benefits for compliance, marketing, IT, and digital teams simultaneously.

Rather than separate tools serving separate teams, Digital Assurance creates a unified view that helps everyone understand how their work contributes to organizational success. Compliance teams gain visibility into quality issues, marketing teams understand privacy constraints, and IT teams see the full context of issues they are asked to resolve.

Unique market position.

No competitor currently spans both accessibility/quality AND privacy/consent in a unified platform. This white-space positioning means Digital Assurance addresses needs that would otherwise require multiple vendors simplifying your technology landscape while improving outcomes. The complete suite is not just more convenient. It is fundamentally more effective.

Real Impact, Measurable Results

Organizations using Digital Assurance achieve quantifiable improvements across accessibility compliance, SEO performance, and overall user experience.

There is a balance between making quality management as simple and centralized as possible and catering to every market's specific needs. We needed a solution with the power and flexibility to do both, which is why we selected Crownpeak DQM.

Emanuela Tasinato
Digital Experience, Toyota Motor Europe

Discover Why Toyota Chose Crownpeak

DQM makes accessibility compliance achievable, sustainable and fast, and supports us in our journey of continuous improvement.

Christian Turner
Senior Customer Marketing Manager, British Business Bank

Discover Why British Business Bank Chose Crownpeak

Digital Assurance customers report:

Significant reduction in accessibility issues and legal exposure
Improved search rankings and organic traffic growth
Faster time to compliance with regulatory requirements
Reduced operational costs through earlier issue detection
Enhanced customer trust and engagement metrics

Trusted by International Enterprises

British Business Bank | Mastercard | Mercury Insurance | Jobvite

Ready to Ensure Your Digital Excellence?

Connect with our team to explore how Digital Assurance can streamline your processes and deliver exceptional, compliant digital experiences for every user, every time.

Whether you are looking to strengthen accessibility compliance, improve SEO performance, gain control over privacy and consent management, or achieve all of these goals simultaneously, Digital Assurance provides the comprehensive platform you need.

Frequently Asked Questions

Digital Assurance is Crownpeak's unified platform that combines content quality management, accessibility compliance, SEO optimization, privacy governance, and consent management into a single solution. It helps organizations deliver digital experiences that both drive growth and reduce risk.

Any organization with a digital presence faces accessibility, quality, privacy, and consent challenges. Digital Assurance is particularly valuable for enterprises managing multiple sites, operating in regulated industries, serving international markets, or dealing with complex compliance requirements.

Point solutions address individual challenges (accessibility OR privacy OR SEO) but miss the critical connections between these disciplines. Digital Assurance recognizes that these challenges are interconnected, providing unified visibility and control that delivers better outcomes with less complexity.

Digital Assurance supports compliance with accessibility regulations (WCAG, ADA, EAA, Section 508), privacy regulations (GDPR, CCPA), and SEO best practices. The platform adapts to evolving requirements across multiple jurisdictions, helping you stay current as regulations change.

Yes. Digital Assurance offers native integrations with major CMS platforms (Sitecore, Adobe, Magnolia, Optimizely, ContentStack, WordPress, Drupal), project management tools (Jira), e-commerce platforms (Shopify), and workflow automation systems (n8n, Zapier). Additionally, a REST API is available for custom integrations if the pre-built connectors do not meet your specific needs.

Digital Assurance includes both automated scanning and access to human accessibility experts who provide advisory services, manual testing, and remediation support. This combination addresses the full spectrum of WCAG requirements both the approximately 30% that automation can identify and the approximately 70% that requires human evaluation.