In electronics and appliances, buying is rarely a one-click journey. Shoppers compare specs, seek alternatives, and often don’t know exactly what they need until they see it. Fredhopper brings structure to that complexity—enhancing every interaction across web, mobile, and app with precise recommendations, dynamic filters, and intelligent merchandising. Whether they’re looking for the perfect smart fridge or a compatible phone charger, you guide them to the right decision, every time.
Built for Volume, Tuned for Conversions
Findability That Handles Complexity
Your customers don’t always speak in SKU numbers or model codes. Fredhopper understands the nuances of product use cases and technical terminology. From “Wi-Fi 6 router for gaming” to “energy efficient washer,” AI Search connects intent to products fast.
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Facets & Navigation That Turn Complexity into Clarity
With thousands of SKUs and technical specifications, a clean and intuitive filter experience is essential. Fredhopper allows you to create custom facet logic based on catalog data, user intent, or category—whether you're surfacing energy ratings, screen sizes, or storage capacity. Dynamic, visual, and context-aware, Fredhopper’s facets help shoppers narrow down large catalogs and discover products faster—with more confidence.
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Cross-Sell That Feels Like Real Advice
Suggest the right cable with the laptop. Recommend a compatible filter with the vacuum. Fredhopper powers real-time complementary product strategies that drive relevance, increase basket size, and feel like a well-trained in-store expert.
Similar Alternatives That Keep Shoppers Moving
When a product is out of stock, or not quite right, Fredhopper surfaces the next best thing. It delivers curated alternatives that match specs, brand preferences, and price points, reducing drop-off and keeping shoppers engaged.
Merchandising Tools That Put Business Teams in Control
Fredhopper gives your business users total freedom to optimize the experience. Launch campaigns, prioritize inventory, or spotlight hero SKUs, all with intuitive controls that require no code. What used to take days can now be live in hours.
Boost Conversion & AOV With Smarter Recommendations
In electronics and appliances, shoppers often need guidance, whether it’s choosing between models or finding the right add-on. Fredhopper delivers personalized recommendations that adapt in real time to each user’s behavior, helping guide decisions at every step. From upsells on product pages to cross-sells in the cart, you can increase order value without adding friction. The result? Higher conversions, larger baskets, and fewer missed opportunities.
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Scalable Integration for Massive Catalogs
Fredhopper processes and enriches millions of product data points in real time, making it ideal for high-SKU verticals like electronics. It adapts to the speed of your inventory, campaigns, and customer behavior without missing a beat.
Algorithm Orchestration That Optimizes Every Journey
Fredhopper lets your data teams plug in and test your own or third-party algorithms in real time. Stack fallback strategies, personalize by context, and continuously refine what’s shown without slowing your team down.
CDiscount
We were looking for a platform that would allow us to bring our own algorithms on board and challenge our data scientists against the market’s best practices
Simon Berthet-Bondet
Head of Merchandising, Cdiscount
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