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Spotlight Partner: Underwaterpistol

The power of Fredhopper. The flexibility of Shopify. Delivered by Underwaterpistol.
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We’re Underwaterpistol

A strategic Shopify Plus agency trusted by brands like BrewDog, Lyle & Scott, and Ooni. As one of the longest-standing Shopify partners in the ecosystem, we’re experts in helping large brands thrive in fast-paced, high-stakes environments. From being trusted with high stakes replatforming to Shopify Plus, to co-creating and delivering on initiative based roadmaps with some of the best brands on Shopify - we’ve built our reputation on delivering bold work for brands that expect more.

We built the official Fredhopper <> Shopify connector to bridge the gap between powerful enterprise merchandising and agile, scalable commerce. That means finally getting the best of both worlds: Fredhopper’s intelligent personalisation and logic, activated directly on your Shopify storefront.

We’re more than implementation partners. We’re strategic collaborators for brands that want to build futureproof, high-performance commerce experiences.

The Collaboration

As Fredhopper’s official connector builders and spotlight implementation partner, we work closely with the Crownpeak and Fredhopper teams to ensure smooth, robust, and fully supported integrations.

What you can expect:
  • Plug-and-play infrastructure tailored to Shopify Plus
  • Real-time data sync between your Shopify product catalog and Fredhopper
  • Seamless control over search, category merchandising and recommendations
  • Fully supported onboarding and implementation from a partner who built the connector
Why Underwaterpistol?

Enterprise eCommerce moves fast. So do we.

We bring deep technical expertise, strategic foresight, and a proven track record of scaling complex brands. Our connector is just the beginning - we help enterprise teams unlock long-term value from Fredhopper, Shopify, and everything in between.

  • Decades of experience in high-volume, high-growth commerce
  • Shopify Plus specialists with deep enterprise implementation experience
  • Custom-built the Fredhopper <> Shopify connector from the ground up
  • Trusted by category-defining brands to deliver performance without compromise
Ready to Make the Move?

If you’re looking to bring enterprise-grade merchandising to your Shopify stack, we’re the partner to help you do it - quickly, intelligently, and with a focus on measurable impact.

Let’s talk.