Tuesday November 4 | 14:00 GMT / 9:00 ET
As peak trading approaches, optimising your online merchandising is crucial. Join Hannah Jack, Online Trading Manager at The White Company, Ella Crockett, Manager of Customer Success at Fredhopper and Graham Rochester, Senior Technical Consultant at Fredhopper, as they take you behind the scenes of The White Company’s data-led approach to merchandising and A/B testing.
This session will cover practical insights, small changes with big impact, and strategies that have already driven measurable results.
Discover how The White Company balances day-to-day operations with innovation and learn actionable tips for maximising online performance during critical trading periods.
What You’ll Learn
- The Journey with A/B Testing & Insights: Hear from Hannah about why A/B testing was essential, how it was implemented, and the key learnings and challenges that shaped their approach.
- Quantifiable Results: Understand how insights are translating into online performance.
- Looking Ahead to Peak: See how A/B testing informs The White Company’s peak strategies and trading expectations.
- Internal Advocacy & Change Management: Learn from Hannah what it takes to get internal buy-in, and advice for teams implementing similar initiatives.
Reserve your spot now and prepare for peak with data-led merchandising insights!