Myer, one of Australia’s leading department stores, set out to enhance its digital experience by transforming how customers discover products online. With over 68 million annual searches, the retailer needed a smarter, more intuitive search solution that could keep pace with evolving consumer behavior and diverse language preferences.
Solution
AI-Powered Search Relevance
Fredhopper’s AI Search dramatically reduced zero-result searches by 93%, delivering engaging, relevant results regardless of the customer’s search language or style.
Boosted Conversion Performance
AI-driven insights led to a 14% uplift in 'add to bag' actions and nearly 12% increase in overall conversion, reflecting a smoother, more effective customer journey.
Smarter Engagement & Discovery
Searches became more engaging—users viewed 10.4% more result pages, while refinement rates dropped by 16%, showing improved first-result accuracy.
Operational and Strategic Efficiency
AI automation saved valuable time and opportunity cost, freeing Myer’s teams to focus on high-impact optimization tasks.
Conclusion
Fredhopper's AI Search has proven to be a transformative asset for Myer, delivering measurable improvements across the board—from customer engagement to team productivity. By choosing an adaptive, self-learning solution, Myer is now better equipped to meet shoppers where they are—and lead them to what they’re looking for.