Santé Discount, part of the Omniphar group, is France’s leading online pharmacy, offering more than 45,000 products from over 1,000 brands. With over 2 million unique visitors monthly, they sought to deepen customer engagement and retention through a more tailored digital experience.
Solution
Smart Personalization Across the Customer Journey
Fredhopper implemented a robust personalization engine that delivered tailored product and content recommendations across the homepage, category pages, and product pages.
Enhanced Content Strategy
A dynamic mix of expert advice, promotional content, and trade marketing messages was incorporated into rotating carousels—growing from 3 to 7—and enabling consistent brand storytelling.
Automation of Content Management
By automating content rotation and administration, Santé Discount significantly increased operational efficiency, creating and managing more content without adding headcount.
Data-Driven Optimization
Through weekly check-ins and A/B testing, the team continuously refined strategies by analyzing which algorithms worked best and why, aligning data with user satisfaction.
Conclusion
By partnering with Fredhopper, Santé Discount transformed its content strategy into a scalable, data-driven personalization engine. The result? Enhanced customer satisfaction, better business performance, and a stronger, more adaptive brand experience.