How Santé Discount Boosted Engagement and Efficiency with Fredhopper

Santé Discount, part of the Omniphar group, is France’s leading online pharmacy, offering more than 45,000 products from over 1,000 brands. With over 2 million unique visitors monthly, they sought to deepen customer engagement and retention through a more tailored digital experience.

A smiling woman with blonde hair holds her face, showcasing a facial serum and lipstick in adjacent product images.

Challenges

No personalized content strategy, limiting customer relevance

Manual content recommendations reduced scale and efficiency

A low volume of meaningful customer interactions

Lack of automation hindered content agility and scalability


Solution

Smart Personalization Across the Customer Journey

Fredhopper implemented a robust personalization engine that delivered tailored product and content recommendations across the homepage, category pages, and product pages.

Enhanced Content Strategy

A dynamic mix of expert advice, promotional content, and trade marketing messages was incorporated into rotating carousels—growing from 3 to 7—and enabling consistent brand storytelling.

Automation of Content Management

By automating content rotation and administration, Santé Discount significantly increased operational efficiency, creating and managing more content without adding headcount.

Data-Driven Optimization

Through weekly check-ins and A/B testing, the team continuously refined strategies by analyzing which algorithms worked best and why, aligning data with user satisfaction.
A promotional webpage for Santédiscount featuring discounts on health and hygiene products, including brands like Eucerin and Uriage.

Results

3x increase in CTR RPM (revenue per thousand impressions)

4x more content created and displayed

4x global improvement in CTR

Increased customer retention and satisfaction

Quadrupled content packs in the content library

Significantly reduced manual workload, boosting operational efficiency

Conclusion

By partnering with Fredhopper, Santé Discount transformed its content strategy into a scalable, data-driven personalization engine. The result? Enhanced customer satisfaction, better business performance, and a stronger, more adaptive brand experience.