Forever New, a global fast-fashion brand, wanted to make it easier for customers to discover styles they loved—without needing the right words to describe them. By integrating Fredhopper’s AI-powered recommendation engine, Forever New transformed online product discovery, enhancing both customer experience and commercial performance.
Solutions
Visually Similar Product Recommendations
Fredhopper’s AI-driven engine leveraged image recognition to surface products with similar style, pattern, or colour—improving discovery when customers couldn’t describe exactly what they wanted.
Abandonment Recovery with Visual Triggers
Pop-ups featuring visually similar products appeared when customers were about to abandon, encouraging them to stay engaged and continue shopping.
Omnichannel Selling Support
Online stylists and in-store teams used the tool to offer instant alternatives based on cart contents or reservations—enhancing upselling and styling support.
Climate-Aware Merchandising
The engine used customer location data to boost trending, visually relevant products suited to local weather, making the shopping experience feel personal and timely.
Conclusion
Forever New’s partnership with Fredhopper has turned visual inspiration into actionable shopping experiences. With AI-powered recommendations woven into every channel, the brand now delivers more personalized journeys that convert better, engage deeper, and reflect the true art of style discovery.