Introducing the New Crownpeak - A Renewed Focus on Retail Growth with Fredhopper

We’re thrilled to unveil the newly rebranded Crownpeak a refreshed digital experience that reflects our focus on helping the world’s most influential brands grow — especially in an increasingly fast-paced omni-channel experience world.

At the center of this transformation is a reaffirmed commitment to innovating for our customers on Fredhopper, our world-leading product discovery engine designed to help fashion and retail retailers drive more revenue and deliver truly personalized shopping experiences.

The Power of AI — The Control of Human Curation

Fredhopper gives retailers the best of both worlds: powerful AI-driven product discovery combined with the human touch of curated merchandising. With our solution, digital teams can scale personalization, optimize product recommendations, and maintain full control over the customer journey.

It’s how leading international brands deliver smarter, faster, and more engaging experiences — and how they achieve the next level of growth.

A New Platform for a Stronger Story

The new Fredhopper is more than just a website — it’s a platform to better tell the Fredhopper story. You’ll find clearer positioning, sharper messaging, and more focused content designed to support current customers, partners and those exploring what’s possible with a better product discovery solution.

What’s Next

As part of this rebrand, we’ll be releasing updated assets and solution resources tailored specifically to the needs of digital leaders. Fredhopper remains a critical part of the Crownpeak product portfolio, and we’re investing in its continued evolution.

Thank you to our customers and partners for being part of this journey. We’re excited for what’s ahead — and we’re just getting started.

Explore the new Fredhopper