Today’s digital teams need speed, flexibility, and automation. Merchandisers and marketers can’t afford to manually sync product data between systems or wait on IT for custom integrations. That’s why we’re excited to announce the release of the Fredhopper Zapier Integration, making it easier than ever to connect Fredhopper with thousands of applications in the Zapier ecosystem.
Why Zapier?
Zapier is the world’s leading no-code automation platform, trusted by millions of users to connect applications and streamline workflows. With access to over 6,000 apps, Zapier enables teams to create automated “Zaps” that move data and trigger actions across their digital ecosystem without writing a single line of code.
By bringing Fredhopper into this ecosystem, customers can ensure their product discovery and merchandising data is always connected, always current, and always driving value.
What Does the Fredhopper Zapier Integration Do?
The Fredhopper Zapier Integration allows you to:
- Keep product feeds in sync – Automatically push updates from your PIM, CMS, or commerce platform into Fredhopper.
- Enrich product data – Add new attributes or metadata from external systems into Fredhopper feeds.
- Trigger workflows – Kick off downstream automations (e.g., campaigns, alerts, or updates) whenever product data changes.
- Simplify integrations – Connect Fredhopper with CMS, DAM, CRM, and marketing automation platforms with a few clicks.
In short: it helps customers keep Fredhopper at the center of their composable digital architecture, without the complexity of custom builds.
Who Benefits?
This integration is built for:
- Merchandisers who want to ensure product discovery experiences stay fresh and relevant across channels.
- Marketers who need product data to flow into their campaign and personalization tools.
- Developers who prefer to save time and reduce the need for one-off integration projects.
Example Use Cases
Here are just a few of the ways customers can use the Fredhopper Zapier Integration:
- Sync new product launches from a PIM directly into Fredhopper.
- Automatically update metadata from a DAM or CMS into discovery feeds.
- Trigger marketing automation campaigns when product availability changes.
- Keep CRM and customer-facing tools aligned with live merchandising data.
Getting Started
The Fredhopper Zapier Integration is available now as an open-source project. To get started:
👉
Visit the GitHub repository
for installation instructions and documentation.
👉 Explore the Zapier ecosystem to see which apps you can connect with Fredhopper today.
With this release, we’re continuing to expand the ways Crownpeak customers can integrate and automate within their composable digital experience stack. The Fredhopper Zapier Integration is another step in our mission to deliver flexibility, speed, and control for digital leaders everywhere.