Every business is unique so your navigation should be too. Fredhopper allows you to define facets in many ways from catalog context, shopper intent, to category. Trigger facets based on search queries, device type, or even time-of-year campaigns. Want a “Sleeve Length” filter on men's shirts? Easy. Set rules once, and let Fredhopper automate any future updates.

Use Value Distribution triggers to show the right filters at the right time. For example, display a “Max Height” facet only when enough products are ladders, avoiding clutter in irrelevant contexts. Whether shoppers arrive via search or navigation, they’ll see meaningful options that enhance not overwhelm their discovery.

From color swatches and sliders to checkboxes and grouped values (like “Sky Blue” and “Navy” under “Blue”), Fredhopper offers flexible visualizations to match your brand’s look and your shoppers’ needs. Define sort logic alphabetical, by size, popularity, or price and build a refined, intuitive filtering experience that feels custom-built.

Set up global facets that appear across all categories (e.g. Brand, Price), and local ones that only show up when contextually relevant (e.g. Wattage, Sleeve Type). Combine this with AND/OR multi-select logic to reflect real product compatibility or shopper behavior.

Schedule facets to activate automatically. Launch a “Gift Ideas” price range in November, or a “Linen Fabric” filter in spring collections. Triggers tied to time and catalog depth ensure that your merchandising always feels relevant and timely without manual reconfiguration.

Facets can be created and refined directly in the Fredhopper Merchandising Studio by users with the right privileges. Set display names, apply sorting and grouping logic, and manage facet order all through a simple, intuitive interface designed for merchandising teams.

Fredhopper works with your catalog, provides data enrichment, and gives you the tools to apply that understanding in the most impactful ways. Clean attributes, thoughtful grouping, and logical placement all come together to elevate the shopping experience.