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Smarter Personalization

Segmented intelligence that adapts instantly.

Deliver tailored content on every page with AI Scores. Real-time, segment-driven personalization that scales across your site without breaking cache. Boost engagement, conversion, and relevance with dynamic strategies that evolve with every shopper.

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AI Scores brings clarity and control to segmentation, calculating real-time product affinities based on what your customers want, AI Scores adapt dynamically, helping you create smoother experiences that lead to faster discovery, stronger conversion, and happier customers.

Fredhopper AI Scores At A Glance

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Data-Led Segmentation Based on Real Behavior
Forget static personas or handpicked assumptions. AI Scores groups your shoppers based on live behavior patterns, what they browse, add, and buy. So every segment is rooted in how people actually shop, not how we think they should.
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Adaptive Personalisation Across Search, PLPs, and Recommendations
From the moment someone lands on your site, AI Scores starts working, tailoring listings, search results, and recommendations in real time to match their journey. Fredhopper adapts to intent, surfacing products that feel right, right now.
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Site-Wide Flexibility, Page-Level Control
Apply AI Scores anywhere: across full product listing pages, as a single row, or within specific zones on your pages. Whether you're personalising a full page or just enhancing one element you’re in full control of how and where it's used.
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Combine AI with Business Logic
AI Scores work hand-in-hand with your business strategies. Need to push high-margin lines, prioritize own-brand, or demote low-stock items? Fredhopper lets you blend personalisation with merchandising goals using our ranking cocktails and result modifications. It’s smart personalisation that stays on brand and on goal.
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Automation That Aids Not Adds More Work For Merchandisers
AI Scores can run automatically. No tagging, rule-building, or content mapping. Just powerful segmentation and real-time scoring that updates daily with new shopper data. Merchandisers can stay focused on strategy, not admin.
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Continually Optimised to the Moment
AI Scores evolves as your shoppers, products, and data change. Segments update daily and adapt to new customer types or products instantly, ensuring that your personalisation strategy is always up to date with the real world.
Faster Time To Right Product
Shoppers don’t have to scroll endlessly. AI Scores surface relevant items faster, helping users discover what they want (and didn’t know they wanted) in less time. The result? Faster clicks, smoother journeys, and higher conversions.
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Boost Conversions With Low-Risk, High-Return
Fredhopper AI Scores offer an easy, low-lift way to start with AI-driven personalisation. Out-of-the-box integration makes onboarding simple, and the upside is immediate: improved product relevance, stronger journeys, and better performance
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Cache-Friendly & Performance Optimised
Built to work at scale, AI Scores are designed for performance. Cache-friendly logic ensures fast delivery and cost efficiency, even in high-traffic environments.
Go Further with 1:1 Recommendations
Harvey Nichols
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There is no doubt Fredhopper has helped Harvey Nichols to reach many of its digital goals. Product discovery and functionality are essential to the experience on our website.

Joseph Cook
Ecommerce Product Manager — Harvey Nichols

Harvey Nichols Case Study
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