Uptempo (formerly Brandmaker) is a powerful marketing operations platform that supports companies in managing and delivering media assets.
As a media asset management (MAM) system, Uptempo enables the centralized organization, versioning, and distribution of digital content across multiple channels. Through automated processes and an API-driven architecture, Uptempo ensures efficient workflows and optimized use of marketing resources.
Logic Joe developed a customized integration of Uptempo with FirstSpirit for Witzenmann. Since FirstSpirit does not currently natively support webhooks, a multi-part Gradle-based solution was implemented to make media updates available in FirstSpirit in near real time. This allows modified or new media assets to be transferred directly to the CMS, without any manual intermediate steps. Furthermore, the solution has been extended to enable the general connection of any REST interfaces to FirstSpirit. This increases flexibility in integrating external systems and further automates media workflows.