Crossbase is a comprehensive PIM and MAM (Product Information Management and Media Asset Management) solution that helps companies centrally manage, enrich, and deliver product data across channels.
Through integration into existing system landscapes, Crossbase enables consistent, automated management of product information and media content for websites, e-commerce platforms, catalogs, and other digital touchpoints. The solution offers a powerful REST API for flexible connection to other systems, allowing efficient import and synchronization of product data.
Logic Joe integrated Crossbase into FirstSpirit to enable seamless and automated product information management. A FirstSpirit module was developed that replaces the previous import mechanism and utilizes direct access to the REST endpoints provided by Crossbase. This enables dynamic, database-driven management of product data within FirstSpirit and ensures that updates are processed efficiently. To improve performance, a difference query solution was implemented so that only changed records are rewritten. Additionally, media integration is being further developed to ensure seamless asset delivery. Logic Joe supports implementation partners in the technical implementation of this integration and shares best practices for adapting it to individual customer requirements.