READY FOR AI?

In our DMEXCO 2024 masterclass, we demonstrated how artificial intelligence (AI) is transforming marketing—and how it can significantly impact business success. In today’s fast-paced content landscape, being innovative and exploring new approaches has never been more important. AI offered companies the opportunity to revolutionize their marketing strategies and elevate them to a new level.

As a company with strong roots in Germany and a global presence, we shared our perspective on the diverse challenges and opportunities facing marketers—whether they were diving headfirst into AI or approaching it more cautiously.

This engaging session explored the integration of AI into marketing and showcased how it is already delivering real-world results. AI is no longer a future concept—it is an integral part of Crownpeak’s Digital Experience Platform. We highlighted how companies successfully leveraging AI are gaining a competitive edge through increased efficiency, personalization, and insight.

The session encouraged participants to evaluate their organization’s AI readiness and sparked discussion and reflection. We demonstrated what a fully integrated AI suite within a content management system can look like, and provided:

• Practical guidance
• Interactive discussions
• Real-world insights from the perspective of a software provider

Whether you’re a data protection officer, content strategist, or e-commerce manager, this session showed how AI is already shaping your world. Watch now to gain valuable insights and discover how to take your marketing to the next level.