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Quality, Inside WordPress

Why we built the FirstSpirit DQM plugin and what it unlocks for content teams

Let’s be honest: WordPress runs the internet. Whether you’re a multinational brand or a boutique shop, chances are you’ve got WordPress somewhere in your stack, powering a blog, a campaign site, a region-specific content hub, or that one digital team that refuses to migrate.

And that’s fine. WordPress is fast, flexible, and familiar. But it’s also a blind spot for quality.

For years, we’ve watched our FirstSpirit DQM customers (Accessibility, SEO, Brand & Regulatory compliance) wrestle with this. Main site? Covered. CMS-driven experience? Integrated. But that WordPress install on the side? Wild West.

We built the FirstSpirit DQM Plugin for WordPress to fix that.

One install. Instant visibility.

The plugin connects your WordPress content directly into FirstSpirit DQM. Pre-publication. Seamlessly.

It means editors and authors can now see accessibility issues, brand violations, SEO gaps before hitting “publish.”

No spreadsheet exports. No copy-paste testing. No after-the-fact fire drills.

Why now?

Because risk hides in the shadows and WordPress, more often than not, is a shadow CMS.

We’ve seen global brands launch accessibility initiatives while ignoring the most-visited blog on their site. We’ve seen new campaign pages break SEO rules day one. We’ve seen brand guidelines undermined by inconsistent tone, missing alt text, or poor link hygiene, all because “someone else handles WordPress.”

This plugin brings your WordPress content into the light. No more excuses. No more silos.

Who is it for?

If you’re already a FirstSpirit DQM customer: this is for you. It’s free, open source, and integrates directly into your existing dashboard.

If you’re not yet a customer, but you manage content in WordPress: this is a way in. You don’t need to overhaul your tech stack. You don’t need a heavy integration. You just need to care about quality and we’ll meet you where you work.

The value?

· Accessibility: flag issues before they go live

· SEO: improve discoverability from the ground up

· Brand: enforce tone, terminology, and voice

· Governance: prove compliance, reduce risk

All without leaving WordPress.

Open. Free. Yours.

The plugin is open source under the MIT License. Fork it. Extend it. Use it out of the box. It’s yours.

👉 GitHub: FirstSpirit DQM WordPress Plugin

Or if you’re just exploring, you can learn more on our Connector Marketplace page .

This isn’t about “modernising WordPress.” It’s about making sure what you publish there is as polished, accessible, and on-brand as the rest of your digital estate.

Because quality isn’t a phase. It’s a foundation.

Paul Taylor is VP of Solutions at Crownpeak. He writes, speaks, and builds things that help organisations move faster without losing control.