[Webinar Recording] Video Ad Retargeting: Are You Prepared For Enforcement?
According to the IAB, fifty-nine percent of marketers’ digital advertising budgets are currently allocated to digital video. In parallel with a staggering rise of retargeted ads on mobile and in apps, video is also emerging as the marketer’s preferred channel to retarget and reach customers. In an effort to keep up with this remarkable growth in the video advertising arena, increased regulation from the US self-regulatory organizations has begun.
In this webinar, we will be talking to the Digital Advertising Alliance’s executive director Lou Mastria, and President of Advertising Self-Regulatory Council/ EVP, National Advertising of the Better Business Bureau, Lee Peeler, about the role that self-regulation continues to play in regulating new ad formats, including video, and how Evidon’s Ad Notice solution can help.
- Overview of the latest video standards
- Strategies for dealing with commonly faced issues
- Practical advice on steering clear of enforcement violations