Using Personalization in ABM to Boost Campaign Engagement, featuring SiriusDecisions
Register for Our Webinar | June 28th | 10 am PDT
Prospect inboxes are crammed with sales messages claiming to offer the next big thing. Increasing touch volume has been the go-to strategy for marketing and sales teams to increase engagement. It’s a vicious cycle of more volume and less connections. So how do you make sure your message is breaking through the noise and attracting your audience’s attention?
To successfully build a relationship with a prospect, Marketers need to be smarter than ever by creating 1:1 journeys that use scalable, data-driven strategies and technologies. Teaming up with sales is only the beginning to successful ABM – these campaigns need to be agile, scalable, and executed effectively to maximize impact.
Hear from SiriusDecisions' Gil Canare and Matt Senatore, and Crownpeak's Stewart Maurer to learn:
- The must-have campaign channels for ABM
- How to use your website to personalize digital experiences
- The best approach for engaging with Sales Development to co-promote marketing initiatives
- How to align messaging and content with target prospect personas