[WEBINAR RECORDING] Using Personalization in ABM to Boost Campaign Engagement, featuring SiriusDecisions
Prospect inboxes are crammed with sales messages claiming to offer the next big thing. Increasing touch volume has been the go-to strategy for marketing and sales teams to increase engagement. It’s a vicious cycle of more volume and less connections. So how do you make sure your message is breaking through the noise and attracting your audience’s attention?
To successfully build a relationship with a prospect, Marketers need to be smarter than ever by creating 1:1 journeys that use scalable, data-driven strategies and technologies. Teaming up with sales is only the beginning to successful ABM – these campaigns need to be agile, scalable, and executed effectively to maximize impact.
Hear from SiriusDecisions' Gil Canare and Matt Senatore, and Crownpeak's Stewart Maurer to learn:
- The must-have campaign channels for ABM
- How to use your website to personalize digital experiences
- The best approach for engaging with Sales Development to co-promote marketing initiatives
- How to align messaging and content with target prospect personas