[Webinar Recording] The Procrastinator’s Guide to the GDPR: A Marketer’s Bootcamp

The Procrastinator’s Guide to the GDPR: A Marketer’s Bootcamp | May 9, 2018

Feeling overwhelmed by the impending GDPR enforcement date? For marketers in particular, it may feel like it has arrived in the blink of an eye, and many are confused about what to do in the time left before May 25th. In this webinar from Crownpeak, our CTO Adrian Newby will hold a “GDPR Bootcamp” to get marketers up to speed on the most important facets of the regulation, as well as offer guidance on how to make informed choices in pursuit of effective compliance by the deadline.

Key Takeways:

  • Examples of user experience designs that are compliant and ones that fall short of GDPR requirements
  • The six lawful bases for collection of personal data and how to determine whether your data falls under the category of legitimate interest or consent
  • Best practices that not only ensure compliance but also promote higher levels of trust and engagement with your brand