How Marketers Should Prepare for the CCPA and the Next Wave of Privacy Regulations | Watch On Demand

How Marketers Should Prepare for the CCPA and the Next Wave of Privacy Regulations | Watch On Demand

The California Consumer Privacy Act (CCPA) has forced organizations that collect, share, or sell consumer information to examine their practices and comply with new requirements for responsible data stewardship.

Proactive businesses are already considering the CCPA a de-facto U.S. privacy law and preparing privacy operations to address all consumer data they touch, not just that of California residents.

Watch our recorded webinar for a lively discussion on the ramifications of the CCPA for marketers. Justin Antonipillai, WireWheel CEO, and Gabe Morazan, Director of Product at Crownpeak share best practices and operational guidance marketers need to know.

Marketers will learn:

  • How to use the CCPA to create trust and brand equity with customers

  • How a commitment to data privacy can be a competitive advantage

  • How to communicate privacy practices to customers

  • Best practices and operational guidance that you need to know

Watch the video now or view the slides.

Presenters:

justin Antonipillai headshot

Justin Antonipillai, Founder and CEO at WireWheel.io
Justin is recognized as one of the leading experts on privacy. As Acting Under Secretary for Economic Affairs at the US Department of Commerce, Justin led numerous privacy efforts for the Obama Administration, including establishing the EU-US Privacy Shield with Europe and working with European regulators on the EU GDPR. Justin has also led international efforts on the issues of cybersecurity, encryption, privacy, and data protection, and other US privacy law issues.

gabe morazan headshot

Gabe Morazan, Director of Product at Crownpeak
Gabe is Director of Product Management at Crownpeak and a Certified Internet Privacy Professional (CIPP). He writes on building consumer trust and using privacy experiences as a key differentiator for brands looking to provide exceptional customer experiences and move beyond basic compliance.