[Webinar Recording] Digital Experiences in the New Data Economy
In the emerging new data economy, consumers want personalized experiences but they also want their data protected. It’s a delicate balance for marketers. In this webinar, Tim Walters of the Digital Clarity Group will discuss how can brands both respect their audience’s personal information and still deliver content based on their preferences and past behavior.
As consumers assert more control over their data, they will tend to share it with companies that are both reliable data stewards and attractive partners in a mutual exchange of value.
In this webinar, you'll learn:
- How to approach the competitive battle for the rich personal data required to fuel and sustain the relevant experiences consumers demand.
- How the perceived trustworthiness of a company will be the decisive factor that determines whether consumers provide access to personal data, and how to earn that trust.
- How to master the dynamics of trust in personal data exchanges.
- The combination of consumer resistance and regulatory constraints of processing data and creating experience.