[WEBINAR RECORDING] How to Deliver Personalized Digital Experiences While Staying Compliant with Privacy Regulations

Tuesday, October 30, 2018

Deliver Personalized Digital Experiences While Staying Compliant | Tuesday, October 30, 2018

Today, more than ever, the relationship between digital experiences and regulatory compliance are absolutely intertwined. When potential customers visit a website, the marketer’s goal is to capture their information so they can continue to communicate with them even after they’ve left. Whether this takes the form of behavioral targeting, email outreach, or an old-fashioned phone call, getting permission to do any outreach must be granted and can no longer be assumed.

So, how do brands earn what is now being recognized as a privilege and not a right? It begins with building trust. In this webinar, we’ll discuss the role credibility and transparency play in online relationships. We’ll also provide some tips on how you can gather customer information without running afoul of privacy laws and regulations.

In this webinar, you'll learn:

  • The mindset of today’s customers and what brands need to do to make them feel respected and protected.
  • How to provide an optimized experience that provides real value, while staying in compliance with rules and best practices.
  • The advantages of running contextual ads versus personalized content.
  • When it’s legally permissible to personalize content, run remarketing campaigns, or add a lead to your email marketing list.