Harnessing the GDPR to Improve Customer Experience Management

Many marketers view the General Data Protection Regulation (GDPR) as a ticking time bomb set to go off on May 25, 2018. However, with change comes opportunity. Tim Walters, Ph.D., Customer Experience and GDPR consultant argues that the GDPR is actually marketing’s “new best friend” and recommends tactics to help organizations not only survive, but thrive in the new regulatory environment.