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A CMS (content management system), or CMS, is a software tool that enables users to create, manage, and edit digital content for a business website. All of a company’s web pages, such as landing pages and product pages, can be managed within a CMS. A CMS is often regarded as the architecture of a company's online presence.
Using CMS software can allow businesses to build a website without the need for advanced technical knowledge, or having to write all of the coding from scratch. CMS can make it easier for companies to publish pages on their website or add pages to a blog post, as well as manage image media libraries and other similar functions.
A website is a company’s first touchpoint with prospective and current customers, and web development is an important aspect of business success. Companies wanting to build a stunning website to bring their products and services front and center may consider using content management system platforms.
While there are numerous open source CMS platforms for website development, using free CMS platforms may result in a website that looks similar to others. The customization options of free CMS's are also limited, and changing template settings for image optimization may still require the assistance of a professional web designer. In addition, many free CMS systems are not built for search engine optimization, which is a key component of website development to gain online traction and improve brand awareness.
Although there are numerous CMS applications available, not all CMS are built the same way. When selecting a CMS for their website, companies should first determine what will work best for their type of business. A good CMS platform should be dependable, capable of high performance, and can adapt to future site changes.
Companies can design, scale, and optimize their websites by partnering with a top enterprise content management system such as Crownpeak. Crownpeak's content management system can enable web developers to create enterprise-grade, omnichannel digital experiences. Crownpeak's decoupled cloud-native architecture can provide businesses everything they need to deliver high-quality, contextual experiences across many touchpoints.
Types of web content management systems vary- here we cover some key content management systems examples. In general, there are three types of content management systems: traditional CMS's, digital experience platforms, and headless CMS. CMS examples include WordPress, Hubspot, Squarespace, and Adobe Experience Manager.
A traditional CMS is software that users need to install and manage either by themselves or through a managed server environment. It is an all-in-one system with a single codebase that handles all aspects of website content management. In a traditional CMS, the back end, or code and database, is tightly linked to the front end, or site layout and design.
A digital experience platform (DXP), on the other hand, is built on a single platform that provides a wide range of audiences a consistent, safe, and personalized access to information and applications across many digital touchpoints. DXPs are used to build, launch, and upgrade various digital experiences such as websites and mobile sites.
In a traditional CMS, everything is integrated into a single monolithic system, such as the editing interface for managing content, the database, and the "head" in which content elements, such as text, images, and videos, are presented on websites.
A headless CMS can still provide developers the editing interface, but instead of having a single "head" – in which content and site presentation are tightly coupled – a headless CMS allows for many "heads," or more flexibility in presenting content in other digital platforms. Content elements stored in a headless CMS are delivered through a software intermediary called an application programming interface (API) for seamless display across different devices.
Companies may utilize enterprise CMS tools to manage all of the basic infrastructure of website creation, as opposed to building their own systems for creating web pages, storing images, and performing other web design-related tasks. Using enterprise CMS platforms can enable companies to allot more time to focusing on growing their business.
A DXP, or digital experience platform, is designed to include all of the core technologies required to manage customers' digital experiences, whereas a hybrid headless CMS allows businesses to create and publish content across multiple sub-sites, web applications, and knowledge bases, among other things. A hybrid headless CMS may be a better option for large enterprises because it can allow them to subdivide sections of the site and have better control from one department to another while maintaining standards across the entire site ecosystem.
Businesses looking for the best content management system for enterprise or the best CMS can benefit from choosing Crownpeak. Crownpeak's enterprise digital experience platform can provide teams with the tools they need to develop inclusive, multichannel experiences with ease and efficiency. Crownpeak's composable applications, designed to support every stage of the customer journey, include best-of-breed hybrid headless CMS, AI-powered personalization and experience optimization, digital quality and accessibility, content-driven commerce, privacy, and consent management, among other things.
CMS website software enables users to develop, maintain, and make website changes without the need for specialist technical knowledge or abilities. Companies can use CMS to build and design websites without having to write a single line of code. In addition to managing content displayed on the website, such as text or graphics, CMS can help in monitoring user activity, handling search queries, and many other activities.
Website content management systems can allow companies to create impactful and engaging content to attract target clients and drive conversions that leads to more profit.
Web content management (WCM) systems are commonly utilized in collaborative environments in which various teams monitor and manage web content. Other WCM systems may also offer digital asset management and web design features. Marketing software, third-party CMS tools, and content analytics software can integrate with several WCM systems.
Types of web content management system examples include document management system to receive, track, share and upload commercial documents; web content management system to create digital elements without the need for coding; and enterprise content management system for record management.
While there are plenty of open source CMS examples available that can be accessed freely and can be redistributed or modified, it may be a common misconception that using the best open source CMS can automatically save money. A dedicated support team, which a software-as-a-service (SaaS) provider can offer, may not be available in a simple open source CMS.
An open source headless CMS might be easy to get up and running, but companies may need to set up the infrastructure first before being able to configure its functionality. Meanwhile, an enterprise CMS provided by a SaaS firm such as Crownpeak can provide a more user-friendly configuration with better CMS customization.
Crownpeak is a digital experience platform (DXP) for enterprises that can help them publish high-quality omnichannel digital content quickly while also increasing accessibility and compliance across their entire digital presence. Crownpeak can also assist organizations in minimizing development delays and regulatory issues, allowing them to provide customers with compelling digital experiences. Digital experiences pertain to all digital encounters between a consumer and a company, as well as any impression that a customer takes with them.
A current adaptation of a DXP is a DXP with a hybrid headless API. Because the goal of a DXP is to have a single central platform with all of the fundamental technologies needed to manage a customer's digital experience, a DXP with a hybrid headless API also features a headless CMS that allows businesses to design and distribute omnichannel experiences. Using hybrid headless CMS platforms such as Crownpeak can help companies generate content and distribute it across several digital channels.
Because they do not have to spend too much time dealing with the minor details of website development, having a CMS framework can allow developers to focus on building attractive web designs with great functionality. Users with minimal to no technical knowledge can update and manage website content using a hybrid headless CMS for developers such as Crownpeak.
Crownpeak can provide developers the flexibility to create websites in the language that best suits their requirements. Crownpeak can also provide marketers with full web CMS capabilities, enabling them to design and integrate multi-channel experiences autonomously using low-code to no-code solutions. Using Crownpeak can allow teams to focus more on website functionality rather than resolving marketing backlogs.
In today's fast-changing digital market, organizations must stay connected to their customers no matter where they are or what device they are using. By working with top CMS platforms such as Crownpeak, marketers will benefit from using a centralized platform that will enable them to handle all of their digital channels without having to rewrite or re-platform every technology they use to keep their business running. When looking for a new CMS, a good place to start is to compare the main types of approaches and CMS platforms examples.
Using a traditional CMS may limit marketers and developers in reaching out to customers across different platforms and channels. Any changes or upgrades to the site require customization of back-end server codes, which can slow down the content distribution process.
A headless CMS, as opposed to a monolithic CMS, has an open and interoperable design. This can free up marketers from front-end frameworks that may limit their ability to distribute content broadly. In addition, using a headless CMS can enable developers to utilize their preferred coding languages and CMS frameworks.
A hybrid headless CMS technology such as Crownpeak raises the bar on customer experience in terms of speed and omnichannel flexibility. A hybrid headless and decoupled CMS maintains the capacity of a headless CMS to distribute content across several platforms but allows for lightning-fast changes to content, presentation, and experiences.
These new CMS frameworks allow marketers to create content that can be broadly distributed via APIs, freeing them from the constraints of proprietary, siloed systems. Because of this ability to share content widely, investing in high-quality content can be more cost-effective for enterprises.