Advanced workflow and reporting tools that empower Leaders to manage cross-functional teams effectively as they increase revenue and pipeline.
An agile, secure, future-proof technology platform, that makes integrations a breeze and has zero infrastructure to maintain.
Industry-leading tools to help Marketers easily create and deliver global, omnichannel lead generating campaigns faster than ever.
Crownpeak enables you to move quicker than any other platform. Work autonomously of development, with confidence to deliver engaging digital experiences faster than ever before.
Automatically optimize content performance using AI-powered personalization and testing algorithms. Simply set your optimization goals and let Crownpeak’s Experience Optimization Engine select top performing variations for effortless optimization.
Crownpeak automatically verifies all content before it is published for SEO, brand standards, and tag management, giving you first-mover advantage without the risk.
Crownpeak is an enterprise DXP (digital experience platform) powered by a headless CMS (content management system) that enables organizations to create high-quality content and publish it through multiple channels. A DXP can facilitate faster content creation and speed omnichannel distribution. Content can be optimized to ensure accessibility and compliance across an organization’s entire digital presence.
DXPs usually come with features designed to help companies create and publish content more efficiently. A DXP can help regulate content so that organizations can feel confident that they are publishing consistently engaging content across all their channels of content distribution.
A headless CMS is a modern content management system that is not limited to websites. Instead, a headless CMS allows users to publish content to multiple platforms and channels. A DXP with a hybrid headless CMS can combine the wide variety of features offered by a traditional monolithic DXP with the omnichannel capabilities of a headless CMS.
The best headless CMS can provide ways for companies to expand their digital presence by distributing content across multiple channels. Instead of using a traditional CMS that is only capable of publishing content in one location, a cloud-based headless CMS can make it possible to deliver the same content to multiple platforms at once. A headless CMS can send content from the cloud to a company’s website, app, or anywhere else they want to publish the content. Furthermore an enterprise headless CMS can handle large-scale content across a multitude of platforms, and provide custom tools to support user roles, departments, and more.
Crownpeak’s headless CMS helps organizations deliver engaging content experiences without removing any marketer autonomy. A headless CMS can help brands create, curate, and present content without limiting themselves to a single form or a single content channel. Crownpeak operates as a Content as a Service solution that layers the capabilities of a headless CMS with additional enterprise DXP features to enable high-quality content that can be published through multiple channels.
The differences between a headless CMS and a traditional CMS are significant, even if the end goal of both is to publish content. To understand the differences between the two, it may be necessary to do a traditional CMS and headless CMS comparison.
As the name implies, traditional CMS are the original type of CMS and have been in use for a long time. Examples of traditional CMS are platforms like WordPress, Sitecore or Adobe Experience Manager. These sites were designed to allow users to present content like images, videos, and text on a webpage connected directly to the host site.
Traditional CMS make it easy for people with no web development experience to quickly design their own website, blog page, or another content platform. However, the content delivered by a traditional CMS is difficult to reuse anywhere else because it is so heavily intermingled with code. This also means that simply redesigning content might require the user to start over from scratch. Ultimately, a traditional CMS is a quick and easy solution upfront, but the fact that the content is tightly bound to the presentation leaves users with very little flexibility.
Headless CMS can provide a level of flexibility not found in traditional CMS. As the digital space has evolved, enterprise organizations have found themselves in need of a type of CMS that will not restrict them to one content channel. Companies now use many different channels to distribute their content and improve their online visibility.
The headless architecture of a headless CMS can allow enterprise companies to publish content through multiple channels quickly and efficiently. Ultimately, the biggest difference between a headless CMS vs. a traditional CMS is that a traditional CMS tie the content to one site and one format, while a headless CMS enables content to be reused and published in multiple locations and formats.
There is also more than one type of headless CMS. Some headless CMS include free pricing options, while others function as a paid service. A free headless CMS may have the right tools and functions to help an entrepreneur or small business publish their content, but an enterprise organization will likely need a more comprehensive solution. These larger companies usually have more complex needs such as multi-site management that even the best free headless CMS would likely struggle to accommodate.
A large-scale organization in need of a CMS solution to help them improve their content output might be better off using an enterprise-grade headless CMS. A more advanced CMS can provide a more advanced and comprehensive toolset that can allow enterprise companies to design and distribute content more efficiently. A DXP like Crownpeak is one example of an advanced CMS solution that is capable of accommodating a large enterprise better than a free headless CMS could. Even though headless CMS examples with advanced features are more expensive, the price could very well be worth it for a large organization that needs to publish a lot of content across many different platforms.
An advanced headless CMS is usually built to enable marketers to create engaging experiential content that can reach consumers through any and all of the channels available to them. This can help marketers achieve the maximum possible reach with their content. A free headless CMS may not be able to scale content as effectively. An enterprise CMS is usually more useful to a large organization because it allows global corporate control over how content is used and where it is published. While an advanced headless CMS can make content creation and distribution easier, it does not take control over the content away from marketers or corporate leaders.
Another type of headless CMS is an open source CMS. Some people like open source options because their source code is open to the public instead of controlled by a single developer or development company. This might sound more cost-effective than paying for a proprietary CMS. However, it is a bit of a misconception that a headless CMS open source solution will be less expensive. Plus, even the best headless CMS open source options are unlikely to have the same level of developer support that a proprietary headless CMS usually does. This could mean that while an open source CMS seems like an effective solution, it could end up causing more problems than it solves.
If a marketer who is using an open source CMS encounters a problem, they will likely be on their own to solve it. Large organizations might be better off choosing from one of the CMS on a headless CMS list that includes proprietary CMS solutions. A proprietary CMS is not open source and can usually provide a much higher level of support. An open source CMS almost certainly will not provide the support services that an enterprise organization would need.
A headless content management system has multiple advantages over a traditional content management system. One of the main appeals of headless content management is that it enables marketers to repurpose content to be published in multiple locations. This can provide a much more efficient way for companies to expand their online presence. By using an API-first, Software-as-a-Service (SaaS), cloud-based system, the top headless CMS solutions can make it possible to distribute content across many different channels instead of simply hosting it on a single site.
There are a variety of headless CMS options available to companies that want to improve their method of content creation and distribution. A headless content management system could enable marketers to design engaging content and publish it on all the channels available to them. This might benefit a company by exposing their brand to a wider audience than would be possible with a traditional CMS.
Using Crownpeak, companies can create content assets based on their content needs, populate content into those assets, and flexibly distribute the content where they need it. The Crownpeak platform also meets the highest security standards in the industry, so users can feel confident that their data is secure. There are also additional security benefits inherent to the decoupled architecture of a headless content management system.